Автор статей – Светлана Толстова на сайте ТараКлоп

Светлана Толстова

Светлана – практикующий врач-инфекционист, по совместительству терапевт в одной из городских поликлиник. Окончила ФГАОУ ВО Первый МГМУ им. И.М. Сеченова по специальности Врач-инфекционист. Основная специализация – диагностика и лечение заболеваний, передаваемых человеку от клещей и других паразитов.

«Я всегда поражалась, как такая маленькая букашка-клещ может в один миг сломать жизнь человеку?! Всего один укус инфицированного энцефалитом клеща и человек может стать инвалидом! Я помогаю пациентам выявить болезнь на начальной стадии и минимизировать риски осложнений.» — рассказала Толстова Светлана.

В свободное от работы время Светлана пишет статьи и заметки на сайте ТараКлоп, которые помогают выявить первые симптомы заболевания энцефалитом и боррелиозом, дает советы по предотвращению укусов клещей.

taraklop.ru

4 Easy Ways to Get Advertisers on Your Site

If you’re just getting started on the internet—or simply looking for ways to add new revenue streams to your business—you might be considering accepting ads for other companies’ products on your website.

Who wouldn’t like to make a few extra bucks without any effort? You just put up a few ads on your site and wait for the cash to roll in, right?

To make your site attractive to companies looking for ad space, you’ll need to have a great niche market, tons of traffic and the promise of good ad placement on your site. However, if you don’t have all these elements in place yet, there are still ways for you to make money from ads on your site. The easiest—and often the most successful—include:

1. Promote an affiliate product on your site.
Joining another company’s affiliate program is one of the simplest ways to get started with internet advertising. While affiliate links aren’t technically ads, they allow you to make money by promoting someone else’s product. As an affiliate, you earn a commission each time someone you’ve referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish a newsletter article about their product.

Different affiliate programs offer different payout options. Some might offer 10 percent commission for each sale, while others pay up to 50 percent of each sale. You’ll want to shop around for the best deal for you and the best fit for your site. To find good affiliate programs, check out the following directories:

Some internet advertising pros are actually making all their income from signing on with multiple affiliate programs. They don’t even have a product of their own! This isn’t a strategy for beginners, however, so take some time to check out different programs before committing to this option.

2. Use targeted advertising with Google AdSense.
Google’s AdSense program allows you to make money advertising on your site by placing targeted text ads generated by Google on your pages. The ads appear in rectangular boxes running down the side or across the bottom of a web page with the words «Ads by Google» over the top. These ads are paid for by businesses that use Google’s pay-per-click program, AdWords. These ads reflect the content on your site, so if your site sells a book on how to recognize authentic baseball cards, for example, the ads that appear on your site might be for baseball card retailers.

As a Google AdSense publisher, you earn money every time a visitor to your site clicks on one of the AdWords ads on your site. If you’re getting a lot of targeted traffic—and if these visitors are interested in the products being advertised—that could mean a healthy new source of extra income for you.

Best of all, Google AdSense is free to join. It’s easy, too. Google does all the work of finding relevant ads for your site—you just collect the payments.

A word of warning: Google ads don’t work for all sites, so if you add them, be sure to test them. You don’t want to lose credibility with your target market.

3. Approach companies directly to ask if you can advertise for them.
If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do. For instance, if you own a bridal shop, you could approach a local florist to see if they’d like to advertise their wedding bouquets on your site. An ad on your site would also be seen as an implicit recommendation of their product, and it could send a ton of brides to their site. And the more successful your ads are, the more you can charge for them.

Be sure to contact potential internet advertising partners in a professional manner. Call them on the phone instead of just e-mailing them so your communication is more personal and professional. Be ready to supply them with information about your business and your site traffic. The more information you can give them, the more likely they’ll be to consider your offer. And above all, make sure they have a solid reputation. If you partner with a questionable company, their activities could reflect poorly on your business.

4. Sign up for a blog-specific ad program.
If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Here are some great ways to attract advertisers to your blog:

• Sign up with a context-based ad program like Google’s AdSense that will automatically generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs.
• Place Amazon Associates ads on your site, and feature ads for products you personally use or are happy to endorse. That way, your customers are responding to your recommendations.
• Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying «Click here to find out how to advertise on this blog!» That way, anyone visiting your site is free to discuss advertising opportunities with you.
• Sign up with an advertiser-publisher connection program like BlogAds or AdBrite, and get listed in their publishers’ directory. One important note: With these types of ads, the advertisers look through listings of thousands of blogs to choose the right people to promote their products. Unless you’re getting thousands of visitors a day, they might not be all that interested in doing business with you.

Making money from your site isn’t a matter of putting up a few ads and grabbing a paycheck—it takes a lot of research and testing on an already established site to make even the best internet advertising strategies truly pay off.

Even then, you may find that your audience resists the presence of ads. If you’re putting people off by placing ads on your pages, you could end up losing more customers and revenue than you actually gain. To make sure this doesn’t happen, test every aspect of each new ad campaign you run.

Once you do discover the internet advertising strategies that work best for your site, you can try promoting another product, and then another. Soon, all those added revenue streams will combine to swell your profits.

www.entrepreneur.com

Monitor the COVID-19 Conversation as it Unfolds

Welcome to Alexa’s Site Overview

Enter a site above to get started.

Overview

Find, Reach, and Convert Your Audience

Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa’s Site Overview tool.

Discover even more ideas with a free trial of Alexa’s Advanced Plan. You’ll find the tools you need to drive more traffic, including:

• Keyword research
• Competitive analysis
• Content and SEO audits
• Audience analysis
• Website traffic statistics

Start Your Free Trial

Keyword opportunities breakdown

Keyword Opportunities Breakdown

These are customized keyword recommendations this site could target to drive more traffic.

Keyword Opportunities Breakdown

These are customized keyword recommendations this site could target to drive more traffic.

Top Keywords by traffic

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

The percentage of organic search referrals to this site that come from this keyword.

The percentage of all searches for this keyword that sent traffic to this website.

Top Keywords by Traffic

Top organic keywords that are driving traffic to this site.

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website.

Comparison metrics

Comparison Metrics

These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.

Comparison Metrics

These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.

Search Traffic

The percentage of organic search referrals to this site.

Search Traffic Competitor Average

The average search traffic percentage for this site’s competitors.

The competitors list can be found next to the search input field above.

Bounce rate

Percentage of visits to the site that consist of a single pageview.

Bounce rate Competitor Average

The average bounce rate for this site’s competitors.

The competitors list can be found next to
the search input field above.

Total Sites Linking In

Sites that link to this site, recalculated weekly.

Total Sites Linking In Competitor Average

The average number of sites linking to this site’s competitors.

The competitors list can be found next to the search input field above.

Search Traffic

Search Traffic

The percentage of organic search referrals to this site.

Competitor Average

The average search traffic percentage for this site’s competitors.

The competitors list can be found next to the search input field above.

Bounce rate

Bounce rate

Percentage of visits to the site that consist of a single pageview.

Competitor Average

The average bounce rate for this site’s competitors.

The competitors list can be found next to
the search input field above.

Sites Linking In

Total Sites Linking In

Sites that link to this site, recalculated weekly.

Competitor Average

The average number of sites linking to this site’s competitors.

The competitors list can be found next to the search input field above.

Similar Sites by Audience Overlap

Similar Sites by Audience Overlap

Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.

Similar Sites by Audience Overlap

Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Alexa rank 90 day trend

Alexa Rank 90 Day Trend

Alexa Rank is an estimate of this site’s popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

This chart shows the Alexa Rank trend for this site over a trailing 90 day period.

Alexa Rank 90 Day Trend

Alexa Rank is an estimate of this site’s popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

This chart shows the Alexa Rank trend for this site over a trailing 90 day period.

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

Daily Time on Site

Average time in minutes and seconds that a visitor spends on this site each day.

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa’s keyword research tools to:

• Find gaps in your keyword strategy
• Identify high-value, buyer keywords
• Uncover competitors’ top keywords
• Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword’s relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword’s relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

How to find easy keywords

Buyer Keywords

No Results

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa’s competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.

Traffic Sources

How to increase search traffic

Referral Sites

Sites by Referrals

Ordered by how many other websites link to them, which can be used to evaluate a site’s reputation on the internet.

# Referral Sites

Also referred to as ‘Sites Linking In’, this is the number of sites linking to taraklop.ru that Alexa’s web crawl has found.

Sites by Referrals

Ordered by how many other websites link to them, which can be used to evaluate a site’s reputation on the internet.

# Referral Sites

Also referred to as ‘Sites Linking In’, this is the number of sites linking to taraklop.ru that Alexa’s web crawl has found.

Top Keywords

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Search Traffic

The percentage of organic search referrals to this site that come from this keyword.

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

Audience Analysis

Understand Your Audience

Alexa’s audience analysis tools help you discover new ways to reach your target audience.

• What topics your audience cares about
• What sites they visit most
• What keywords they’re searching for to reach your site and competing sites
• What they search for when they’re ready to make a purchase

Sign up for a free trial of our Advanced Plan for access to audience insights and all of our tools.

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Alexa Rank

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Site’s Overlap Score

A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

A site with a higher score shows higher audience overlap than a site with lower score.

Alexa Rank

An estimate of this site’s popularity.

The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

www.alexa.com

Advertising on the site TaraKlop.ru

Баннерные места на сайте журнала «Металлургический бюллетень» сгруппированы в соответствии с тематикой и показываются на соответствующих страницах или тематических блоках. Это позволяет проводить узконаправленную рекламную компанию при относительно невысоких затратах.

Подробная статистика посещений сайта журнала Металлургический Бюллетень:
Liveinternet.ru
Mail.ru
Rambler.ru

Группы баннеров:
1. Общие (Главная страница сайта, а также страницы без определенной тематики)
2. Черные металлы
3. Цветные металлы
4. Драгоценные металлы
5. Металлолом
6. Сырье
7. Сквозные (показываются на всех страницах сайта)

Во всех группах баннеры однотипные (кроме Сквозных):
1. Растяжка 850х60
11. Центральный (1) 350х60 — до первой ведущей новости
12. Центральный (2) 350х60 — после первой ведущей новости
21. VIP-блок (1) 280х60 — после первой ведущей статьи
22. VIP-блок (2) 280х60 – после списка статей
31. Престиж-блок (1) 171х80 — до первого информера
32. Престиж-блок (2) 171х80 — после первого информера
33. Престиж-блок (3) 171х80 — после второго информера

Сквозные баннеры:
1. Суперрастяжка 850х85 — на всех страницах всегда сверху
2. Верхний 468х60 — на всех страницах справа от логотипа
41-47. Нижний (1) — Нижний (7) 100х100 — на всех страницах внизу перед футером
5. Нижний 468х60 — на всех страницах внизу перед футером

Цена указана в рублях с учетом налогов.
При размещении на неделю стоимость рассчитывается как 30% от указанной.

На срок размещения баннера на три месяца предоставляется скидка 10%.
На срок размещения баннера на полгода предоставляется скидка 20%.
На срок размещения баннера на год предоставляется скидка 25%.

Также возможна дополнительная скидка при одновременном размещении рекламы в журнале «Металлургический бюллетень»

Баннеры принимаются в gif и html5-формате.
Готовые баннеры принимаются объемом, не более:

баннер 850х85 — до 30 кб
баннер 850х60 — до 25 кб
баннер 468х60 — до 18 кб
баннер 350х60 — до 18 кб
баннер 280х60 — до 15 кб
баннер 171х80 — до 15 кб
баннер 100х100 — до 10 кб

В случае если объем баннера превышает максимально допустимый, то взимается дополнительная плата за каждый килобайт сверх допустимого – 450 рублей в месяц вне зависимости от размера баннера.
Стоимость изготовления баннера (не зависит от размера): 1300 рублей.

Контакты отдела рекламы:
E-mail:
Тел.: +7 (495) 134-3155,8-800-333-77-44 (доб.33)

www.metalbulletin.ru